Reader Service

Engage Readers, Drive Website Traffic, Improve ROI

Reader service is an excellent way to generate leads from your print advertising investments — engaging readers, driving website traffic and helping improve ROI.

How It Works

  • Unique Reader Service numbers are added to your print advertisement
  • Readers circle the numbers on the “Free Product Information” card in each issue.
    • Readers can also visit the Free Product Information portal on to request information or visit your website
  • We send you all leads weekly to the email address specified

Tips for Success

  • Be sure your sales representative and client success representative has the correct email address for this service and
    alert them to any email address changes
  • Add ‘’ to your internal contact’s approved senders list to ensure leads arrive successfully
  • Follow up with these highly qualified leads quickly and with the specific information requested
  • Turn their request into repeat business by sending them a catalog and adding them to your mailing and email lists

Contact Your Sales Representative to Learn More

Tiffany O'Kelley
Group Publisher

Kim Sammartino
Integrated Media Consultant

Diane Hart
Integrated Media Consultant