Exclusive E-blasts

  • Use an exclusive e-blast to send a dedicated message to our audience
  • Options include company news, new product announcements, program spotlights and custom catalog e-blasts
  • Delivered to all Lawn & Garden Retailer email subscribers
  • Provide your own HTML or utilize our expert design team for a nominal fee
  • Optional A/B testing available, with analytics provided
  • Target strategically based on various categories

Options Available

  • Email blast only
  • Email blast + leads
  • Email blast + leads + lead targeting
    • Personalization/targeted ads on coachad.com
    • Social media retargeting
  • Resend of original email to non-opens


  • Dimensions: Not to exceed 600 pixels wide
  • Accepted format: HTML file
  • Maximum file size: 200 KB
  • Advertiser must host images
  • Advertiser provides subject line
  • Signed email distribution agreement and current opt-out list are required prior to deployment

HTML Specifications

  • HTML must be provided as a .txt file, uploaded via our uploader site. Your subject line, send time, email addresses for proofing and other details also are collected on this form.
  • Advertiser’s name, address and phone and fax number must be included in the HTML file.
  • Keep HTML code as clean as possible.
  • Include plain text versions (for users without HTML support)
  • Do not include complex CSS — this is rendered differently by email applications and some have poor support, resulting in display issues.
  • Test your HTML code in multiple email clients (Outlook, Yahoo and Gmail) to ensure correct delivery.
  • All CSS must be embedded in the HTML code.
  • Characters (apostrophes, quotation marks, em/en dashes, etc.) should be coded properly.

Note: Submitted HTMLs should be designed to minimize deliverability issues. Great American Media Services will notify you if revisions are required.

Contact your rep for availability and pricing!

Tiffany O'Kelley
Group Publisher


Kim Sammartino
Integrated Media Consultant


Diane Hart
Integrated Media Consultant