Power of Print

 

It’s easy to make the assumption that print advertising has suffered due to the rise of the digital era. However, plenty of studies indicate print is still alive and well.

Did you know that in L&GR*:

  • Readers spend an average of 53 minutes with each issue of Lawn & Garden Retailer
  • 87% took actions on ads in the magazine, whether buying, recommending, requesting more information or visiting an advertiser’s website
  • Each issue is read by an average of 2 people
  • Over 88% of our audience is directly involved in purchasing decisions for one or more categories

 

Our exclusive “Power of Print” program is an exciting new way to generate leads from your print advertising investments. When each issue becomes available, a digital edition is sent via email and social media, providing you more exposure to your products.  On average, we deliver more than 290 leads per issue!

*Signet AdStudy data

Capitalize on the leads from your ad in L&GR

Additional package options include:

  • Retargeting plans (to serve your ad to the list of leads on Facebook, Google, etc.)
  • Email marketing campaigns (sending emails directly to the list of leads).

Capitalize on the leads from your ad in L&GR

Additional package options include:

Retargeting
What is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they see your print or digital ads. For most websites, only 2% of web traffic* converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users* who don’t convert right away.

With L&GR’s retargeting packages, we can help you set up retargeting campaigns across our publication websites and social media to help capitalize on missed traffic.

Email Marketing Campaigns

Send emails directly to the list of leads based on a previous email campaign.

Contact Your Sales Representative to Learn More

Tiffany O'Kelley
Advertising Sales Executive

tokelley@greatamericanpublish.com
616-520-2155

Kim Sammartino
Integrated Media Consultant

ksammartino@greatamericanpublish.com
616-520-2173

"This is the most valuable magazine that I look through."

- L&GR Subscriber Verbatim - February Issue, Signet AdStudy®

"There are many articles that I am intrigued about. It offers great perspectives and ideas from other retailers that I can utilize in my business. I'm always looking for new ideas. This is a great source to see what's going on out in our industry."

- L&GR Subscriber Verbatim - February Issue, Signet AdStudy®

"It is very helpful in finding new ideas and sources for information related to the industry."

- L&GR Subscriber Verbatim - February Issue, Signet AdStudy®