Our Audience — By the Numbers

Preferred Resources for Industry Information

Lawn & Garden Retailer is an award-winning magazine providing news, products, design ideas and solutions to a 100% qualified circulation of garden center professionals. With the largest circulation in the industry, L&GR is distributed to over 16,000 subscribers. Published 10 times per year, each issue of this publication features a bold, fresh look and offers practical advice, how-to articles and more.

In a recent readership survey*, 88% of L&GR subscribers said they were directly involved in the every day purchasing and management decisions for garden centers.


Readership with Purchasing Authority

  • 67 percent of garden center retailers think advertisements are a valuable part of the publication**
  • 87 percent have visited an advertiser’s website or social media after seeing their ad in L&GR**
  • 60 percent have recommended or purchased a product after seeing an ad in L&GR**

**L&GR Subscriber Verbatim – February Issue Signet AdStudy®

"This is the most valuable magazine that I look through."

- L&GR Subscriber Verbatim - February Issue, Signet AdStudy®

"There are many articles that I am intrigued about. It offers great perspectives and ideas from other retailers that I can utilize in my business. I'm always looking for new ideas. This is a great source to see what's going on out in our industry."

- L&GR Subscriber Verbatim - February Issue, Signet AdStudy®

"It is very helpful in finding new ideas and sources for information related to the industry."

- L&GR Subscriber Verbatim - February Issue, Signet AdStudy®