With over 20 years of experience in advertising, media and sales, Kim helps create multi-platform advertising plans to help meet the needs of her clients. Utilizing her 16 years in the horticulture industry, Kim is the Integrated Media Consultant for GPN, Big Grower, Lawn & Garden Retailer, Hemp Production News, and Organic Grower and the National Sales Manager for Cannabis Product News.
Julie McCallum Packard is the retail group publisher and co-owner of Great American Media Services. She has been covering the specialty retail industry for more than 20 years. As a graduate of Michigan State University’s School of Journalism, Julie is passionate about reporting and telling the stories of the creative minds that make up the gift, garden and stationery industries. She aims to make a difference in the lives of her readers by sharing content that will inspire, inform and help them succeed in their businesses.
Abby started in television news but has spent more than a decade in B2B publishing throughout the retail sector. She has a passion for telling other people's stories and aims to inspire readers through compelling content both in print and online. She enjoys the collaborative nature of the gift, stationery and garden industries, creating connections to help individuals and businesses thrive.
Teresa is the managing editor of Lawn & Garden Retailer, an avid gardener, and an emerging plant nerd. She has a bachelor’s degree in English and journalism and has spent more than 20 years in B2B publishing. Her passion for the garden center market is expressed through the pages of the magazine and online, where she loves the friendly and collaborative ideas and information that are freely and generously shared.
Ali has 5 plus years of experience as a Graphic Designer and has been working at Great American Media Services since the fall of 2016. She currently is the Creative Director and also the lead designer on Gift Shop Plus and Lawn & Garden Retailer. Ali enjoys the world of creative problem solving and has a passion for bringing ideas to life through graphic design.
Becky is an audience insight expert, having working in audience development for more than 13 years. She has a vast amount of experience with the various audiences across print and digital platforms. Becky and her team dig into our entire data platform and, based on the client’s needs, provide them with a target audience for the best performance possible.
Kim has 20+ years of experience in journalism and marketing. With degrees in journalism and anthropology and a master's degree in integrated marketing communications, she believes in the power of storytelling and information to create connections and bring people together. Her specialty is in combining data and heart to build a compelling brand story, and she loves working with clients to set a unique marketing strategy to drive their businesses forward.